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Home > Blog > Meet the Founder of Organic Vitality Wellness

Meet the Founder of Organic Vitality Wellness

Meet the Founder of Organic Vitality Wellness
Chris Geroy
July 22nd, 2025

From adversity to vitality: how one man’s wellness journey became a mission to help others thrive.

👤 The Turning Point

When Chris retired at 61, he found himself in emotional and physical freefall. His soulmate of 25 years had just passed away from cancer, and although he traveled the world and ticked off bucket list experiences, something still felt hollow.

Weighing 285 lbs, battling type II diabetes, high blood pressure, and painful neuropathy, Chris made a powerful decision: to save his own life. Through portion control and mindful eating, he lost 100 lbs. His A1C returned to perfect. Medications went from nine down to four. He reversed his diabetes and regained control over his health.

“I figured if I could do it with little knowledge, others could too—with the right tools.”

That transformation sparked Organic Vitality Wellness—a digital-first marketplace for clean products, wellness inspiration, and flavorful recipes rooted in culture, not compromise.

🍃 Philosophy and Purpose

“Organic Vitality” isn’t branding—it’s a belief. Inspired by his time in the Philippines, where meals are preservative-free and full of flavor, Chris became a passionate advocate for natural living.

He’s curating over 1,000 handpicked wellness products—from organic skin care to globally sourced botanicals—with one driving principle: health should be accessible. That includes launching his own signature line of cruelty-free, mostly vegan goods made in the same labs as luxury brands—but offered at a fraction of the price.

“You get the same formula as those $500 designer eye serums… for 10% of the cost.”

But this isn’t just a store—it’s a story. Chris shares original recipes weekly, publishes health-focused articles every Tuesday, and narrates his entrepreneurial growth with wit and humility. From Hemp oil deep dives to Jerk Chicken makeovers, the content is flavorful, informative, and refreshingly light.

🚀 Entrepreneurship Meets Innovation

The brand may be new, but the pace is electric. With the help of AI, Chris turned what would take days into seamless workflows: product research, SEO optimization, image rendering, and social media publishing now happen in under 90 minutes.

“AI is my top unpaid employee. Well, as of yet, I’m unpaid too—but I’m the boss.”

He’s chosen a scalable, highly customizable platform, built editorial pipelines that span two weeks out, and continues to source new suppliers—all while keeping his creative rhythm alive.

His advice to others?

“Invest time. Educate yourself. Be different. There’s no shortcut.”

🎨 Crafting Culture-Driven Wellness

Chris’s creative spirit shines brightest in his recipe development, which bridges bold flavors and health-conscious tweaks. With a background steeped in Miami’s culinary tapestry—Cuban, Bahamian, Jamaican, Creole, and Southern fare—he reimagines traditional dishes for modern wellness lifestyles.

Whether you're vegan, carnivore, or somewhere in between, his content honors variety. He pairs this with a curated catalog of herbs, spices, and botanicals sourced from every corner of the globe—allowing visitors to nourish inside and out.

“I want people to have something that speaks to their palette and their values.”

A recent Chickpea Salad campaign organically grew his following from zero to sixty in days—no ads, just good food and clear intent.

🌱 The Vision Ahead

Chris is building more than a store—he’s building a platform for holistic transformation. Through clean nutrition, low-impact movement like yoga and Tai Chi, and affordable, honest product offerings, his mission is to help others thrive.

The marketplace is evolving. With tools like AI and access to hundreds of suppliers, the digital wellness space is fertile ground for impact—and Chris is planting roots.

“I want my site to be informative, entertaining, and helpful. The first sale will come—but for now, the foundation is solid.”

As mobile and tablet-friendly versions roll out, and as his founder story continues to unfold, one message stays constant:

“Don’t just live, Thrive.”

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